The purpose of the Australian Multicultural BBV/STI Alliance is to act as a collective voice for services working to improve the health and wellbeing of multicultural communities across the country regarding the sensitive issues of blood-borne viruses and sexually transmissible infections (BBV/STIs).
AMBA required a site to reinforce the credibility of the alliance, and to raise awareness of the member organisations working within the field.
Particular emphasis was to be placed on the membership structure
A one page website clearly informs the target audience of :
- who AMBA is,
- what they do,
- who their members are (with links to each member)
- a call to action for further enquiries.
The use of appropriate colours, main image and headline work together to strengthen the multicultural and co-operative nature of the alliance.
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