The purpose of the Australian Multicultural BBV/STI Alliance is to act as a collective voice for services working to improve the health and wellbeing of multicultural communities across the country regarding the sensitive issues of blood-borne viruses and sexually transmissible infections (BBV/STIs).

The Brief

AMBA required a site to reinforce the credibility of the alliance, and to raise awareness of the member organisations working within the field.

Particular emphasis was to be placed on the membership structure

The Solution

A one page website clearly informs the target audience of :

  • who AMBA is,
  • what they do,
  • who their members are (with links to each member)
  • a call to action for further enquiries.

The use of appropriate colours, main image and headline work together to strengthen the multicultural and co-operative nature of the alliance.




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